Exhibition
For the first time in the history of the Football Skating World Cup, an official Cultural and Commercial Exhibition is planned to take place alongside the 16th Senior Football Skating World…
World Cup Exhibition 2027
The First Official Cultural and Commercial Exhibition
16th Senior & 2nd Junior Football Skating World Cups
Where Sport, Culture, Innovation and Global Business Meet
For the first time in the history of the Football Skating World Cup, an official Cultural and Commercial Exhibition is planned to take place alongside the 16th Senior Football Skating World Cup and the 2nd Junior Football Skating World Cup 2027.
The exhibition was developed as a strategic initiative of IPTC Organization and approved by Federation International Football Skating (FIFS) as one of the principal international attractions of the 2027 World Cup.
During the approximately ten-day event period, the exhibition is intended to create a dynamic global platform where countries, public institutions, universities, companies, brands, investors, visitors, athletes, and international guests can meet within one major international sports environment.
Share Your Culture. Present Your Innovation. Connect with the World.
The Cultural Exhibition
The Cultural Exhibition will provide selected countries with an official opportunity to present their national culture to an international audience throughout the World Cup period.
Official national cultural participation must be requested, endorsed, or formally supported by a competent public authority, such as:
- Ministry of Culture
- official governmental cultural authority
- embassy or authorized diplomatic mission
- national tourism or heritage authority
- or another competent government institution
Applications submitted only by private individuals or unauthorized commercial representatives will not be accepted as official national cultural participation.
Following institutional approval and official invitation, participating countries may present:
- national traditions and customs
- traditional clothing
- food and cuisine
- handicrafts
- cultural gifts and souvenirs
- art and design
- music and cultural performances
- tourism destinations
- national heritage
- and other distinctive elements representing their country
A Global Cultural Meeting Point
For approximately ten days, participating cultures may be presented side by side in one international environment, allowing athletes, officials, guests, families, media representatives, and visitors to experience the diversity of the world beyond the competition field.
The Cultural Exhibition will connect:
- sport
- culture
- heritage
- tourism
- education
- diplomacy
- and international cooperation
The objective is to promote understanding, respect, dialogue, and international friendship through sport while giving countries a meaningful platform to present their identity to the world.
The Commercial Exhibition
Alongside the Cultural Exhibition, the Commercial Exhibition will provide an international platform for brands, organizations, institutions, and service providers seeking visibility, networking, partnerships, product presentation, and market development.
Potential participants may include organizations active in:
- sports equipment and apparel
- technology and telecommunications
- artificial intelligence and robotics
- digital services and regulated financial technology
- electronics and electrical products
- machinery and industrial solutions
- automotive and mobility
- real estate and property development
- airlines and aviation services
- tourism, travel, hotels, and hospitality
- insurance, healthcare, and wellness
- universities and educational institutions
- sports clubs, academies, and organizations
- food and beverage
- retail products and professional services
- government and public-sector services
- licensed international exchanges and digital-finance platforms
- media, broadcasting, and event services
- and other innovative international industries
Why Exhibit at World Cup 2027?
The exhibition will take place within a major international World Cup program expected to include:
- 32 to 48 participating countries
- senior and junior national teams
- international federation delegations
- FIFS World Congress participants
- VIP and VVIP guests
- ministers and government representatives
- international sports leaders
- broadcasters and media partners
- universities and educational institutions
- athletes, families, and international visitors
- opening and closing ceremonies
- the official Gala Dinner
- and the final Concert or Music Festival
This environment can create opportunities for exhibitors to:
- present products and services
- enter new international markets
- meet government and institutional representatives
- connect with distributors, investors, and strategic partners
- generate qualified business leads
- create media and digital content
- organize demonstrations and presentations
- engage directly with visitors
- and build long-term visibility around an emerging global sport
International Media and Brand Visibility
FIFS, IPTC, and their media and marketing partners intend to promote the World Cup through international television, digital platforms, outdoor-sport media, social networks, news channels, and regional partners.
The planned media strategy aims to support event visibility across up to 200 countries, subject to final broadcast, distribution, and media agreements.
Exhibitors may benefit from opportunities connected to:
- event coverage
- official photography and video
- digital and social-media content
- interviews and exhibition features
- brand activations
- exhibition highlights
- and international public-relations activities
All visibility rights and promotional benefits will be defined through official participation agreements.
Exhibition Participation Options
Participation opportunities may include:
- national cultural pavilions
- government and institutional booths
- corporate exhibition stands
- technology and innovation displays
- product showcases
- tourism and destination presentations
- university and education zones
- sports and wellness areas
- food and beverage presentations
- live demonstrations
- speaking and presentation opportunities
- and approved brand-activation spaces
Final booth sizes, exhibition zones, technical requirements, schedules, and participation packages will be announced after confirmation of the host country and exhibition venue.
Who Can Apply?
Applications are welcomed from:
- Ministries of Culture
- embassies and diplomatic missions
- tourism and heritage authorities
- government institutions
- international brands and companies
- business groups and service providers
- universities and educational institutions
- technology and innovation organizations
- sports organizations
- licensed financial and professional service providers
- cultural institutions
- and other approved international exhibitors
Cultural participation representing a country must be formally supported by the appropriate governmental or diplomatic authority.
Commercial applicants must provide valid organizational and licensing information and complete the official review and registration process.
Join the First World Cup Exhibition
The World Cup Exhibition 2027 will create a new international meeting point where culture, innovation, business, tourism, education, and sport come together.
We invite countries, ministries, institutions, universities, companies, and international brands to become part of the first official Cultural and Commercial Exhibition in the history of the Football Skating World Cup.
Be Present Where the World Meets Football Skating.
For cultural participation, commercial exhibition opportunities, pavilion applications, institutional cooperation, or further information, please contact:
worldcup@footballskating.com
Get involved
Connect with the world of Football Skating
FIFS welcomes official enquiries from national federations, clubs, schools, partners, event hosts, coaches and referees.